Most agents list your home and wait.

We launch it.

Here is what that difference looks like for your sale.

Before your home hits the market, we have already reached thousands of potential buyers, emailed 38,000 local agents, and started building demand in your neighborhood.

Launch week follows a deliberate sequence, not a routine. Watch the video below to see exactly how it works.

CLICK BELOW TO WATCH FIRST!

Hello there!

Meet Alex Mendel

I'm Alex Mendel, a licensed real estate professional with Keller Williams Realty and over a decade of experience in the South Florida market.

I hold four professional designations including Master Certified Negotiation Expert and Certified Luxury Home Marketing Specialist, and I have personally overseen hundreds of transactions across Palm Beach and Broward counties.

My approach combines a comprehensive digital marketing system with hands-on client communication from day one through closing.

certifications

TESTIMONIALS

Client Results

"My wife and I both sold and bought a new home with Alex. The average time to sell a condo on the market was 78 days and Alex got us an offer that we accepted in 8 days from listing!! Alex was everything you could ask for from a realtor. He listened to all of our needs, never rushed us through the process, and always had time to answer all the questions we had. Highly recommend Alex to anyone looking to buy, sell, rent, and more!"

- Kelven Jean-Jacques

"Five stars doesn’t begin to cover it.

Alex made our sale personal, polished, and stress-free. Alex brought everything we hoped for in an agent and more. From detailed marketing to constant communication, he made the process clear, professional, and personal. We felt fully supported every step of the way, and the results proved it. I’ll be sending everyone I know his way."

- Jon & Cass Maso

"My experience with Alex Mendel was outstanding. I relied fully on his expertise and marketing strategy, and the results spoke for themselves. We had more than a dozen offers, sold quickly, and well above asking. This was the fourth home I’ve sold, and by far, the best experience."

- Kurt & Kathy Crim

"In the chaos of selling a house in the current market, Alex Mendel was a true blessing. I originally was going to try to sell my house by my self, but I am beyond grateful that I changed my mind, and trusted Alex to sell the property. There is no way I could have accomplished what Alex was able to. Alex was able to negotiate far more then I ever expected to sell my property for with all contingencies removed. He clearly explained the entire selling process and what I should expect. Alex went above and beyond to market the property and prepare it for showings, and was extremely accessible during the entire process (I had a million questions). He walked me through all of the contracts and paperwork and ensured that every detail was taken care of from selecting the best offer to dealing with the HOA. I am, and will continue to recommend Alex to all of my friends and family thinking of selling their properties."

- Zoe Getzels

"Alex went above and beyond to represent my home and negotiate the best result. After two years of searching for the right agent, I found the perfect combination of professional and trusted advisor in Alex. He represented my home with care, negotiated smartly, and delivered results. His deep knowledge of the market and client-first mindset make him a standout in the industry."

- Caterina Improta

"If you want someone who will stop at nothing to get your home sold, Alex is the one. Working with Alex was a pleasure from start to finish. He’s personable, professional, and always just a call or text away. Even when the process felt stressful, he made it easier. I would recommend him to anyone looking for a talented, honest, and committed realtor. He truly goes above and beyond."

- Larry & Jaime Battisti

"Alex’s marketing expertise delivered real results and earned our trust for life. Alex was professional, responsive, and made sure we were comfortable with every detail. His experience and marketing approach delivered real results. This is not our first time working with him, and it won’t be the last. We’re lucky to now call him a friend."

- Gabriel & Anna Minon

"Alex made the entire process smooth, strategic, and completely stress-free. From our first meeting, I knew I was in good hands. The photos looked incredible, the open house brought in multiple offers, and Alex guided me through selecting the best one. He helped me buy and sell at the same time, closing both homes seamlessly. He handled everything with care and was always there when I needed him."

- Chrystyna Beck

"I recently sold my home in Boca Raton with Alex Mendel, and he made the entire process incredibly smooth. From day one, Alex was professional, knowledgeable, and always available to answer my questions. He helped me set the right price and marketed my home effectively, leading to a quick sale at a great price. If you’re looking for the best real estate agent in Boca Raton, Alex is the one to call. Highly recommended!"

- Jose Rodriguez

PRICING

Past Sales

Basic PLAN

$47/m

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No contracts - cancel anytime

PRO PLAN

$97/m

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No contracts - cancel anytime

AGENCY PLAN

$147/m

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No contracts - cancel anytime

READY TO GIVE US A TRY?

Get Started for Free Today!

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Common Questions From Our Sellers

Frequently Asked Questions

Q. How do you determine the most effective pricing strategy for a home in our current market?

I begin by conducting a complete market overview, by researching how the overall real estate market is performing in the entire county, the city in which your home is located, zip code, and lastly, your neighborhood. We go over a prepared comprehensive market analysis, taking into account recent sales, current listings, failed listings, and the overall market trends in your specific neighborhood.

I also consider your property's unique features and how they compare to similar homes. By combining this data with my expertise as a Pricing Strategy Advisor, I create a pricing strategy that’s both competitive and tailored to attract serious buyers quickly.

Q. What sets your digital marketing approach apart from traditional real estate marketing methods?

My digital marketing approach is designed to reach a broader and more targeted audience than traditional methods. I utilize advanced Facebook ad campaigns that can expose your property to 50,000+ potential buyers within the first week of listing.

With detailed targeting, I ensure your property is seen by the right people—those who are most likely to be interested and qualified. This strategy significantly increases the chances of selling your home quickly and at the best possible price.

Q. How do your negotiation skills impact the final sale price of a home?

As a Master Certified Negotiation Expert, I’m trained to maximize the final sale price through strategic negotiation techniques. I approach every negotiation with a deep understanding of the buyer’s motivations and leverage that to your advantage.

My goal is to ensure that you receive the highest possible offer while maintaining favorable terms throughout the transaction.

Q. What should I expect during the home selling process?

There are 8 steps in the home selling process that if met, will ensure a successful sale. These steps are as follows: doing a complete market overview, reviewing nearby sales, setting the right price, determining what your net will be, marketing the property, prepping the home for sale, negotiating on your behalf, and closing the sale of your home.

I’ll guide you through each of these steps, ensuring you understand what to expect and feel confident in every decision. My goal is to make the process as smooth and stress-free as possible for you.

Q. What steps do you take to prepare a home for sale to attract the best offers?

I’ll work with you to ensure your home is presented in the best possible light. This includes offering advice on staging, making necessary repairs or improvements, and capturing high-quality photos and videos.

I’ll also create a customized marketing plan that highlights your home’s best features and targets the right buyers through digital and traditional channels.

Q. How will you keep me informed about the progress of the sale?

Communication is key throughout the selling process. I’ll provide you with regular updates on the status of your listing, including the number of views, marketing, inquiries, and showings.

I’ll also share feedback from potential buyers and keep you informed about any offers that come in. You’ll always know where we stand and what steps we’re taking to move forward.

Q. What are the typical costs associated with selling a home, and how are they handled?

The costs of selling a home typically include agent commissions, closing costs, and any repairs or improvements made to prepare the home for sale. I’ll provide you with a clear breakdown of these costs upfront, so there are no surprises.